Starting a Telegram Ad Campaign: The First Step
With an understanding of your target market and target personas. Depending on your resources, this could be a:
- Detailed persona—For example, your #1 customer, Tom. Tom is 33 years old. He works as a software engineer at an IT company, and he loves to play computer games in the evenings. He uses carsharing to get to work, and he also tries to invest his money.
- General persona—For example, your target persona is a middle-aged woman who ranges anywhere from 35 to 50 years old.
In any case, at this stage, you should describe the target audience you plan to broadcast your ad to.
In the second step, you should understand what kind of targeting on Telegram will help you find your target audience.
Below we will look at several options.
Selecting Channels for Effective Advertising
Interests = Channel Topic
The primary type of targeting that no advertising campaign can do without. All channels and bots are divided by topics. For example:
- Fashion & Style
- Business and Startups
- Marketing and PR
For example, on our platform, a channel owner can indicate the topic(s) that his channel is devoted to.
If the channel was not caught cheating to gain subscribers, then it will be seen by the people who coincide with the topic of the Telegram channel.
For example, channels about programming books are seen and read by those who want to break into this area: students, junior specialists, etc.
Are you going to run an ad campaign targeting people all over the world? Good! Use filters based on the language in which the channel’s content is published.
In the Telega.io catalog, you will find channels in15+ different languages.
You will know for sure that a subscriber of a channel lives in India if the channel he follows is in Hindi, or in Italy if the channel he follows is conducted in Italian.
The City Name in Channel Title
This is not a type of targeting.
This is a lifehack that will show you how to find a channel in which subscribers either live in a certain geolocation, most often a country (city), or are interested in a certain place—for example, a football club.
Telegram does not determine the geolocations of channel subscribers, so you cannot segment people by location. But you can use this lifehack in our catalog.
To learn how to write an advertising post on Telegram, we recommendreading this article.
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