In the previous lesson, we explained how to choose effective advertising channels. Now we will take a closer look at how to create a shopping cart, save the package, and upload the list of channels for further media planning.
How to create a shopping cart
Once you have selected the channels, you need to put them into your shopping cart. Simply click “Add to Cart”.
You will see a shopping cart with selected channels, as well as “Recommended Channels”.
“Recommended Channels” have the same topics and parameters.
Please, note that if you have a promo code, it must be activated at this stage.
Saving the package
We recommend saving this selection of channels in a package.This way, you will be able to use this package for future advertising campaigns.
Name your package.
Your package will be saved as a link that you can save or share with your colleagues.
You can find all saved packages in the My packages section or on the sidebar.
Here is an example of working with different packages.
You can create one package with channels for the target audience, the second one for the related audience, and the third one for the common audience.
Thus, the work on media planning is completed. You have links to ready-made packages, which you can show to your colleagues or clients.
To move forward, you need to top up your balance.
In the next lesson, we will walk you through the three advertising scenarios.